Not lost, just undiscovered.

As part of my Online Public Relations class, I have to write regular blog posts (for marks) in our online community. I plan to cross-post my favourite ones here and this is the first one.

Last Friday, the Globe and Mail published an article by Tavia Grant entitled “Tweets from the top: It pays to be in on the talk.” The article discusses the current trend of North American executives turning to Twitter in order to put a human face on their corporate brands.

In the article, Grant profiles CEO of ING Direct Canada Peter Aceto, who “is busy – but not so busy that he can’t find time to share bits of his life through Twitter.”

According to the article, “few Canadian CEOs have embraced the new tool like Mr. Aceto, whose daily updates range from the philosophical (“great leaders…seek out those with differing viewpoints”) to the personal (“parent teacher interviews tonite. found out my kids are not abnormal”) to the downright funny (“dressed like a banker today – yuk”).”

CEOs are supposed to be really busy people, maybe too busy to type 140 character messages all day about anything and everything. I mean, they usually work 11 to 13 hour workdays. But, apparently many CEOs think that taking that time is worth it. ExecTweets, which posts updates from top business executives on Twitter, features about 100 Tweet-happy executives. A similar website called Twitter Leaders, lists more than 300 of them.

Why do CEOs use Twitter then?

The experts featured in Grant’s article list the following reasons for CEOs to tweet:

• To build trust
• To promote values of openness and transparency
• To market the company and products (although not too strongly or frequently)
• To build communities
• To share ideas
• To get customer and client feedback
• And, ultimately, to put a human face on a large corporation

All of these aspects can help attract buyers and customers, all which are great for your business. And for your own brand. The article states that Aceto, as a result of his constant broadcasts, has been asked to speak at public engagements about his twittering.

Does it make sense?

It sounds like a good initiative. Getting your CEO to tweet is an easy and somewhat inexpensive way to make the company seem light-hearted, less rigid and made of ordinary people just like you and me. It allows customers and clients to connect to you or your company on a personal level – it brings down the traditional wall between the little customer and the corporate giant. Now, if I’m a super fan of Virgin Group Chairman Richard Branson, I can follow him and get to know what crazy things he’s doing each day, read what articles he thinks are interesting, and maybe I’ll start to understand how I can be as successful as he is (this is all hypothetical, of course).

But at the same time, there are risks. For example, it only takes one biased, negative or flaming tweet to bring down a CEO’s credibility and perhaps the company.

There’s also a fine line between sharing what’s going on in your day and looking like you don’t do anything at all. If I’m expecting you to take care of my project but you’re busy tweeting about being at the beach, then I’m not impressed.

Do you think it’s a good thing for CEOs to be on Twitter? What risks are there?

Picture credit: arincrumley

One of the courses we are taking this semester is Event Management and our major project, as you may expect, is to work in a team to put on an event.

During our very first meeting, I suggested that we set up a wiki.

All of my group members had heard of wikis before but maybe only one or two of us had ever used them. So I quickly set up a private wiki on pbwiki and invited them to use it.

I had only briefly gone over why we should be using a wiki and so I think I will go into a bit more detail here.

What are the advantages of using a wiki?

• For the most part, using a wiki doesn’t really require any special technical skills. Even if you need the brief how-to session, it’s pretty simple to use.
• It allows you to collaborate with a group of people (regardless of how many people) without having to e-mail documents and files back and forth, and without having to worry about losing an important e-mail in your crowded inbox
• It’s a great way to keep all information related to a project in one central place
• Everyone can add and edit information and it’s easy to track changes
• You can always revert to previous versions of a page
• You can record and access current information from anywhere, whether or not you have the files and regardless of what system you are using
• You can receive notification when a page or information has changed
• You can lock the wiki so that only a select few can view and/or edit the pages

What are the disadvantages?

• For some people, there is still a learning curve (even if it is much smaller for wikis than other options)
• If you are using a public wiki service, it may not be as secure as you would like it to be
• If you are meeting your group in person and you won’t have access to a computer, you will still need to print off the important pages

Right now, it seems as if most of my group members are doing ok with the wiki.  I understand that there is a little bit of frustration because a wiki doesn’t function the exact same way as a word processing program, but I think that will pass over time.

I’m sure that once we split up our duties, the wiki will be really useful for recording our findings and activities for each other to see.

Are there any other advantages or disadvantages for using a wiki? How do you use wikis?

Photo Credit: teemow – Creative Commons License (BY-NC-SA)

I have been quiet for a while now on this blog but there is a reason.

I’ve been spending lot of time reading and listening to the PR and social media community. I have been doing this for months now but this time it’s different because not only am I’m learning from the online community (through blogs, podcasts and even tweets), but I’m also learning from school (with classes, readings and guest speakers).

All of this listening has made me so much more sure and excited about where I am going.  So I think it’s time that I start writing and talking as I continue to read.

And so here I am with this post.

It is very early in my course and there are many other aspects of PR that I will experience and learn about, but I find myself currently intrigued by employee engagement.  And with that, I am intrigued with how social media can be used in this process.

I feel that coming from a company like IBM, I’ve already been spoiled by social media in the workplace.

IBM uses social media both internally and externally to engage its employees.  Internally, employees create podcasts, share bookmarks (through Dogear), connect on an internal social network (Beehive), collaborate using wikis, and converse through blogs.

Using social media, IBM is empowering employees to build and use these online communities to be creative, to collaborate and to innovate.  In other words, by allowing the employees to connect, communicate and participate in new ways, IBM is giving each employee a voice and an opportunity to share their value.

I will not pretend to be an expert on this topic just yet, especially since I know some of IBM’s great social media evangelists who can speak at length on the importance of social media.

Over time though, I plan to discuss how IBM and other companies use social media to engage their employees and how social media can be used internally by communicators with their work.

For the time being, I will point you towards the following social media study on Scribd:  The Corporate Newsletter Goes Social: IBM and Employee-Centered Social Media.

Photo Credit: Kris Hoet – Creative Commons License (BY)

Yesterday, in our Media Relations class, we talked briefly about Twitter and its impact on PR.

I’m not an expert on Twitter yet, but from reading various blog posts and talking to enthusiastic users, I am learning how Twitter allows people to build relationships, share information and interact in real time.

I mentioned to the class that on the night of the US Presidential Election, I followed the election.twitter stream.  I was in awe as I watched hundreds of people tweet their immediate reactions to Obama’s win and it really hit me then that this was a moment I would never forget.  That’s when I started to realize that there was something special about Twitter.

Yesterday, there were two great examples of the power of Twitter:

U.S. Airways flight 1549 crashes into the Hudson River

We were in our Media Relations class and our professor, Barry Waite, was showing us examples of media relations in the news.  When he opened the CBC page, we saw that there had been a plane crash in the Hudson.  He then opened Twitter and asked his followers to say hi to our class.  A few minutes later, someone responded with a link to a story on how Twitter broke the first photo of the plane crash: http://ad.vu/2hrc. The class was amazed.

Toronto’s West End Blackout

I was at home working on the computer when all of a sudden my Tweetdeck (which I had installed only a few hours earlier) started making a lot of noise. I didn’t have the TV on or the radio, and so it was through Twitter that I learned that part of the city was without power.  Quickly I picked up that people were using the #darkTO hashtag for the conversation and I began to follow it myself. People were posting TTC service updates, Toronto Hydro updates, phone numbers for help, and even supportive messages.  An hour after it began, CBC posted this story: Twitter Shines in TO Blackout

What both of these examples showcase is the power to reach a group of people and share information instantaneously using Twitter.  Media outlets were watching streams on both events and not only were they adding information, they were also using information from other tweeters to build their own news stories.

Here’s another story: A friend of mine ran to work in the morning because her apartment was freezing.  A few hours later, she tweeted to #darkTO and asked if her area has power yet or not.  She received a faster response (telling her no) by tweeting than if she had gone searching around the web for that answer.

Are there any other examples of how and why Twitter is so great? In what ways is it not?

Photo Credit: ComicBase – Creative Commons License (BY-NC-SA)